Electric BoogalooVisual communication has been a cornerstone of my life for as long as I can remember. Where words fail, images can supplement and overcome, and that relationship between the written and the perceived is one that I’ve devoted much of my work to. The idea of a story, of intrigue and depth, of conflicting and harmonious wording offset by visuals features heavily, be it through a poster for a film or a cause, a infographic or a book, and the idea of marrying the connotations of both drives my work. Dealing mainly in digital media, I enjoy taking advantage of the strengths imagery viewed from a screen can provide, namely powerfully bright colors and depths of detail that can become lost when transferred over to printed media. My work often deals with the interplay of abstracted yet familiar shapes and strong, simple fonts, with a focus ultimately on conveying a mood, a feeling, as much with the imagery as with any sort of text accompanying the work. I consider my work successful if almost no elements can be removed from it without sacrificing meaning--though I do love to work in intricate details as well, even if their presence is not as frequently called for in design as more simplistic works! Ultimately my work is about messages, the written and the inferred, and the impact both can have on a viewer. It’s also an exploration of abstractions and symbols---finding a balance between pared-down imagery and complex connotations, and allowing text to provide a sense of character alongside colorful tones and patterns. It’s no easy juggling act, but there’s nothing more satisfying than having all of the pieces fit together.